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Susanne Beck - ZEPPELIN UNIVERSITY (Authors)
1331 - BEING PERCEIVED AS A FAMILY FIRM AND NEW PRODUCT ACCEPTANCE: AN EMPIRICAL ANALYSIS OF THE ROLE OF TRUSTWORTHINESS, PERSONIFICATION, AND CONSUMERS’ ATTITUDE TOWARDS INNOVATION
Thursday, June 18, 2015 - Slot 5 (14:30 - 16:00) - D 305
Susanne Beck - FRIEDRICHSHAFEN INSTITUTE FOR FAMILY ENTREPRENEURSHIP (FIF) | ZEPPELIN UNIVERSITY (Authors)
1484 - SOCIOEMOTIONAL WEALTH: VALIDATING AND RE-DEFINING THE FIBER SCALE
Friday, June 19, 2015 - Slot 6 (09:30 - 11:00) - A 119