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Search for "Ralitza Nikolaeva"
Ralitza Nikolaeva - ISCTE-IUL (Authors)
1479 - INTER-CATEGORY POSITIONING AS STRATEGIC BALANCE IN A MARGINALIZED MARKET CATEGORY
Wednesday, June 17, 2015 - Slot 1 (11:30 - 13:00) - D 310
Ralitza Nikolaeva - ISCTE-IUL (Authors)
1755 - INTER-FIRM IMITATION IN SOCIAL MEDIA ADOPTION: A COGNITIVE FRAMEWORK
Thursday, June 18, 2015 - Slot 3 (09:30 - 11:00) - D 309