| Search for "ISCTE-IUL" |
| Ralitza Nikolaeva - ISCTE-IUL (Authors) |
| 1479 - INTER-CATEGORY POSITIONING AS STRATEGIC BALANCE IN A MARGINALIZED MARKET CATEGORY |
| Wednesday, June 17, 2015 - Slot 1 (11:30 - 13:00) - D 310 |
| Marta Bicho - ISCTE-IUL (Authors) |
| 1479 - INTER-CATEGORY POSITIONING AS STRATEGIC BALANCE IN A MARGINALIZED MARKET CATEGORY |
| Wednesday, June 17, 2015 - Slot 1 (11:30 - 13:00) - D 310 |
| Ralitza Nikolaeva - ISCTE-IUL (Authors) |
| 1755 - INTER-FIRM IMITATION IN SOCIAL MEDIA ADOPTION: A COGNITIVE FRAMEWORK |
| Thursday, June 18, 2015 - Slot 3 (09:30 - 11:00) - D 309 |
| João Azambuja - ISCTE-IUL (Authors) |
| 1755 - INTER-FIRM IMITATION IN SOCIAL MEDIA ADOPTION: A COGNITIVE FRAMEWORK |
| Thursday, June 18, 2015 - Slot 3 (09:30 - 11:00) - D 309 |